Vallentine’s Day

CLIENT: RPC

“To celebrate Valentine’s Day, RPC challenged us to create a visual experience that would capture the essence of passion and the transformation of love. The result is the ‘Valentine’s Day’ project, a 3D campaign overflowing with warmth and creativity.

Our team delved into the magic of 3D to bring to life an enchanting setting where surprise and romance converge.

We devised a playful and captivating process: white balloons, neutral and full of potential, journey through a path where love gains shape and color. As they progress, a magical transformation occurs. What was once a simple balloon emerges vibrant, colorful, and, most special of all, emblazoned with the sweet message ‘Amo Você’ (I Love You).

Concepts

Credits

Art Director: Henrique Tomé, Arthur Baden
Executive Producer: Mauro Mello
Modeling and Lookdev: Arthur Baden
Character Modeling: Henrique Tomé
Composition: Victor Silva
Post-production: Bruno Macedo