Batavo

CLIENT: Zeste Films

The creation of institutional characters has become an increasingly relevant strategy in contemporary branding. Characters humanize brand communication and create deeper connections with consumers.

The character is brought to life through advanced artificial intelligence–driven animation techniques. By combining 3D character design with AI-assisted motion and performance systems, the character can be animated efficiently while maintaining expressive, natural movements and consistent visual quality. This technology allows the character to appear across multiple digital platforms, enabling scalable content production and real-time interactions while preserving the personality, charm, and visual identity

Scenes

To bring the character’s universe to life and reinforce the brand’s identity, a series of environments was developed to represent the cultural, rural, and everyday settings associated with the tradition of the Batavo.

Each environment was carefully designed to build a cohesive visual world, inspired by the Dutch heritage present in the region of Carambeí, known for its strong connection to dairy production and to communities of European origin.

Character

Credits